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August 4, 2015
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The potential for unexpected uses of consumer data can again be linked to Social Media in that everything you do online is cataloged into a few main accounts. Google, Twitter, Amazon and Facebook are the top four most used services for the public, and the companies use their position to mine data and target users with services, advertisements and purchase suggestions. It's not a coincidence when your Gmail shows you suggestions for flights after you searched for vacation destinations over the weekend. Tracking of users is heavily unregulated, so many attempt to use "Do Not Track" plug-ins and web encryption with little proof that they actually work.
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by Strategery 2 years ago
hey
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