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August 4, 2015
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Ubiquitous data collection is a threat because it takes a large volume of information using unknown algorithms and reports this data to a variety of sources, all the while leaving the consumer clueless as to where it is going and who is using it. An example of this is when users sign into everything online and mobile with their Facebook IDs. Facebook has made it so easy to for themselves to figure out where you go on the internet and what you do there, connecting it all to one account. They rely on the convenience of giving your information away for you and encouraging you to do so with a much simpler sign-up form than someone who signs up the standard way. Users simply "log in with Facebook" everywhere they go online and don't really pay attention to the tiny print that says they will collect data about your account and how you use it to include your friends list, profile pictures, birthday, email address and sometimes your phone number. When reading the terms and conditions for one website, I noticed that they would also store my status updates and use these to target advertisements to me. I am against allowing one company to catalog everything I do online and use it at their will, but I've noticed that the masses don't seem to care as much.
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by Strategery 2 years ago
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